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Oct 13, 2025
Business Development Services in Smethwick | Don Clem Technology
Explore professional business development services in Smethwick with Don Clem Technology. Local exp…
How our UX-focused redesign and technical optimizations transformed an underperforming online store into a sales powerhouse.
SwiftCart Retail, a mid-sized E-commerce store, was struggling with their platform. Despite having quality products and competitive pricing, their online store suffered from poor conversion rates and high cart abandonment. The app was slow to load, difficult to navigate on mobile devices, and had a complicated checkout process. Additionally, their product discovery features were inadequate, making it hard for customers to find what they were looking for.
SwiftCart
3 months
Retail & E-Commerce
Performed comprehensive analytics review to identify conversion bottlenecks
Conducted A/B testing of different UI elements and user flows
Redesigned the product browsing and discovery experience
Optimized the App for better shopping experiences
Streamlined the checkout process to reduce friction
Implemented personalized product recommendations and search functionality
We created a fully responsive e-commerce app that delivers a seamless shopping experience across all devices. The redesigned interface features high-quality product imagery, intuitive category navigation, and advanced filtering options. We implemented a smart search function with auto-suggestions and visual results. The new single-page checkout reduced the steps to purchase by 60%, while still collecting essential customer information. The app now loads 70% faster thanks to our performance optimizations, including image compression, lazy loading, and server-side rendering for critical content.
35% increase in overall conversion rate
50% reduction in cart abandonment
65% improvement in mobile transactions
40% increase in average order value
70% faster page load times
55% growth in returning customer rate
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